Crafting Identity Through Design
Alandium collaborated with Venuum Tuning, a Dubai-based automotive tuning house, to create a luxurious private label watch collection that mirrors the performance-driven elegance of their custom vehicles. Designed as a high-value gift for car buyers and a collectible for the brand’s loyal community, the Venuum timepieces represent a new chapter in lifestyle integration through horology.
The collection features two exclusive models — Nero Profondo and Bianco Blu — each adorned with hand-encrusted stones and aesthetic details that reflect Venuum’s distinctive automotive styling.
About Venuum Tuning
Venuum Tuning is an elite automotive customisation brand based in Dubai, renowned for its aggressive yet refined design language. With a growing international fan base and clientele of luxury car owners, the company has established itself as a pioneer in visual performance tuning. The partnership with Alandium was designed to elevate brand engagement beyond the garage, offering customers a bespoke watch that matches their vehicle’s exclusivity.
Design Concept
The goal of the Venuum watch project was to extend the brand’s iconic look into a wearable form. Drawing inspiration from Venuum’s custom car finishes and bold contrast elements, both models, Nero Profondo and Bianco Blu, were built around themes of luxury, contrast, and movement. Polished metallic finishes, contrasted rubber straps, and dark tone accents helped recreate the bold and dynamic feel of a Venuum car in miniature form.
Custom Dial Design
At the core of the watch design is the custom dial featuring the Venuum logo. Placed at the center, the logo establishes instant brand recognition while anchoring the rest of the dial’s sleek geometry. The clean markers and minimal indices support high readability and give the watch a sporty yet premium aesthetic. Custom dials remain one of the highest-impact components in private label watch manufacturing, offering visual authority and authenticity.
Custom Case Back
Each timepiece features a fully engraved case back, marked with the Venuum name and brand logo. The engraved detailing not only enhances the luxury presentation but also reinforces authenticity for collectors. The case backs are finished to match the tones of each model and serve as permanent identifiers of the exclusive production series.
Model Variations: Nero Profondo & Bianco Blu
Two distinct interpretations were developed for this collection:
Both models feature hand-encrusted zirconium stones on the case, elevating the sense of craftsmanship and positioning the watches as collectible design statements.
Project Outcome
The Venuum private label watch collection was launched as part of the brand’s premium gifting experience for car buyers and active community members. Whether handed over with a custom vehicle or released as part of a branded campaign, the watches have become tangible extensions of the Venuum lifestyle. Strong initial response from both clients and collectors confirmed the impact of bridging tuning culture with high-end accessories.
Technical Specifications
- Case Size
- 42mm (customizable)
- Movement
- Custom Japanese Automatic
- Strap
- Premium Rubber – Black / White
- Case Color
- Nero Profondo / Bianco Blu
- Crystal
- AR Sapphire Glass
- Water Resistance
- 5 ATM
- Branding
- Custom Dial, Case Back Engraving
- Packaging
- Custom Branded Box with Luxury Inserts